Bollywood actor Ranveer Singh, renowned for his audacious choices in roles and fashion, has embarked on a unique venture by collaborating with a healthcare brand to promote awareness of erectile dysfunction in a humorous manner. Surprisingly, he has partnered with American adult film star Johnny Sins for this initiative. The company recently launched an advertisement that playfully satirizes a typical Indian mother-in-law and daughter-in-law (saas-bahu) squabble, featuring Singh and Sins.
In the ad, a woman humorously laments to Singh about her brother-in-law, portrayed by Sins, and his erectile dysfunction, using a series of sexual innuendos. The situation escalates when, after threatening to leave the household, she is slapped by her mother-in-law and falls from the first floor. Singh then administers a Bold Care tablet to Sins’s character, resolving the issue and pleasing his wife. Directed by Ayappa KM and scripted by Tanmay Bhat, Devaiah Bopanna, and their team, this ad signifies Johnny Sins’s debut in promoting an Indian brand.
The commercial has elicited laughter and received feedback from both the public and celebrities, with Vishal Dadlani and Archana Puran Singh expressing their amusement. Ranveer Singh shared his intention behind the ad, stating his commitment to leveraging his influence for raising awareness and making a significant impact, aiming to better millions of lives nationwide through this meaningful campaign.
