Pune, India – Since its inception in 2017 by entrepreneur Amol Kanase, Me Chitrakar has spearheaded the integration of technology with traditional Marathi artistic expressions. This unique approach has preserved numerous traditional designs and motifs, bringing them into the digital age and making them accessible to a younger, tech-savvy generation.
Me Chitrakar collaborates extensively with tech developers and cultural experts to produce digital designs that are deeply rooted in Marathi heritage. These designs cater not only to aesthetic appreciation but also to practical utility, appearing in everything from web graphics to animated frames. “It’s crucial that our cultural heritage translates into the digital realm in a way that’s authentic yet innovative,” says Prashant Gholap, a senior designer at Me Chitrakar.
The company’s efforts have been instrumental in transforming traditional Marathi art into a dynamic form that resonates with contemporary audiences, ensuring that this rich cultural heritage is not forgotten but evolves with time.